Everything begins with ambitious goals. Without them, growth is just wishful thinking.
Transforming traditional businesses into powerful growth in the global markets requires prominent decisions and leaping far from the comfort zone, and managers of scale-up companies are aware this. Everything begins with ambitious goals. Without them, growth is just wishful thinking. In Kasvuryhmä, each member not only makes what we call an Outrageous Promise, which is an ambitious description of what their company will be in 2020, but also shares it with the group. This is a simple way to make the promise real.
In the beginning of their membership each one makes a promice that functions as the company’s promice to address a major global challenge. The promice is so fierce that it can’t be reached simply through polishing the current business – it must transform the business. In addition, the Outrageous Promice is so ambitious it makes a part of you wonder whether it is even possible.
The common goal of Kasvuryhmä’s member companies is to double their combined new revenue to 21 million by the year 2020.